Google Ads Lead Calculator
Model cost-per-lead, budget needs, and break-even economics for a Google Ads lead-gen campaign — updates instantly as you type.
Your inputs
Type a number or drag the slider — everything updates live.
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$
%
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Est. leads/mo = Spend ÷ Cost per lead
Cost per conversion = Cost per lead ÷ Close rate
Budget for target = Target leads × Cost per lead
Lead value = Customer value × Close rate
Break-even CPL = Lead value (max CPL before losing money)
Revenue = Leads × Close rate × Customer value
ROI = (Revenue − Spend) ÷ Spend
ROAS = Revenue ÷ Spend
Break-even CPL is the most you could pay per lead and still break even, given your close rate and customer value. Estimates only, actual close rates and deal sizes vary.
Your current numbers
Adjust the fields below, the projection updates instantly.
Estimate only, modeled on a 20% lift in conversion rate typical of our first 90 days, actual results vary by industry and starting point.
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Confidential Report
Google Ads Performance Analysis
ROI & Lead Performance Report
A projection of leads, revenue, and return on investment for your Google Ads program, prepared exclusively for your business.
Prepared by
iSpyro · Paid Media & SEO Growth Partners
Report date
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Google Ads ROI Report
Generated {{ reportDate }}
Executive Summary
Based on a monthly investment of {{ lpSpendFmt }} at an estimated cost per lead of {{ lpCplFmt }}, this account is projected to generate {{ lpEstLeads }} leads/mo, converting at {{ lpCloseRate }}% into paying customers. That yields an estimated {{ lpRoas }} ROAS and {{ lpRoi }} ROI, rated {{ overallStatusLabel }} against industry benchmarks.
Your Inputs
| Monthly Google Ads spend | {{ lpSpendFmt }} |
| Cost per lead | {{ lpCplFmt }} |
| Lead-to-customer close rate | {{ lpCloseRate }}% |
| Average customer value | {{ lpCustomerValueFmt }} |
| Target leads / mo | {{ lpTargetLeads }} |
Key Performance Metrics
Est. leads/mo
{{ lpEstLeads }}
Cost/conversion
{{ lpCpa }}
ROAS
{{ lpRoas }}
ROI
{{ lpRoi }}
Break-even CPL
{{ lpBreakEvenCpl }}
Budget for target
{{ lpBudgetRequired }}
Lead value
{{ lpLeadValue }}
Overall rating
{{ overallStatusLabel }}
Budget Scenarios
| Scenario | Budget | Leads/mo | ROAS |
|---|---|---|---|
| {{ row.label }} | {{ row.budget }} | {{ row.leads }} | {{ row.roas }} |
Industry Benchmark Comparison
| Metric | Industry avg* | You |
|---|---|---|
| Cost per lead | $55 | {{ lpCplFmt }} |
| Close rate | 6.4% | {{ lpCloseRate }}% |
| ROAS | 2.2x | {{ lpRoas }} |
AI Recommendations
●
{{ tip }}
Recommended Action Plan
1
Audit current campaign structure and align budget to the scenario above that meets your target leads.
2
Tighten targeting and landing pages to close the gap between your cost per lead and the break-even threshold.
3
Re-run this model monthly against actuals and scale budget into the highest-ROAS scenario.
Key Takeaways
Your account is rated {{ overallStatusLabel }} against typical Google Ads lead-gen benchmarks. Break-even sits at roughly {{ breakEvenLeadsCount }} leads/mo, and reaching your target of {{ lpTargetLeads }} leads/mo would require a budget of approximately {{ lpBudgetRequired }}.
iSpyro · Paid Media & SEO Growth Partners
ispyro.com · hello@ispyro.com
*Figures are estimates based on the inputs provided and typical Google Ads lead-gen benchmarks. Actual results vary by industry, account history, and market conditions.